The acceptance of credit cards for small or micro paymets is expensive for a		merchant. Merchants with small revenues are often forced to purchase		expensive card payment terminals. Cash on the other side requires the		presence of an employee or expensive equipment for accepting and processing		cash. Way4Pay offers an affordable alternative to cash or card payments.	
 
 What are the benefits for a merchant to introduce Way4Pay into his business?
			- The possibility to easy introduce paid services
 		- The possibility to easy create new sales-points
 		- A significant cost reduction for equipment of a sales-point
 		- Reduction of the cost of a payment
 		- Reduction of costs for cash processing
 		- Possibility to deliver electronic goods as tickets or vouchers
 	  | 			- The delivery vs. payment option to increase confidence of the customers
 		- The possibility to use electronic invoices to cut the costs of distribution and processing
 		- The easy integration of the payment system with the business and account keeping system of the merchant
 		- The support of loyality programs and other marketing activities
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How to use Way4Pay in my business?
		Using Way4Pay it is possible to pay for any		goods. Way4Pay may serve as an alternative option for cash and card		payments. However the potential of Way4Pay is much wider. Below are some		examples, where a mobile payments advantages prevail over any existing		way of payments.
		Possible uses:		
										- Parking fees
 			- Tickets for sport and cultural events
 			- Tolls and fees
 			- Vouchers for goods or services of any kind
 			- Discount vouchers
 		 	 | 					- Secure payments in internet shops
 			- Traveling tickets and seat reservations
 			- Common payments at the cash desk
 			- Purchases from bilboard or television
 			- Cashless payments in automated vending machines
 			- Donations
 		 	 | 
 		
How to integrate Way4Pay into my business?
	The only what a merchant needs to start with accepting simple Way4Pay	payments is to have an account at any bank and a Way4Pay Mobile App	installed into his or her smartphone connected to the internet. The	functionality of the Mobile App serves as a terminal for mobile payments -	creation of bills, transmitting bills to the payer's, receiving payments and	payments confirmations.
		In the case of distance selling to increase security for customers as	well as the merchant (preventing other persons to issue bills in the	merchant's name) he has to register with the Merchant Registry.  The	registration is free.
	In the case the merchant does not dispose of an own information	system or he just starts to sell some goods or services, he has the	possibility to configure his merchant solution in the application	Solution4Merchant, where he can choose some of several ready made use cases,	setup the parameters according to his needs and combine it with the modes of	payment.
	In the case the merchant operates a business system, he will have to	integrate it with the Solution4Merchants Components. It requires e.g to	integrate support for NFC communication into the cash desks or to enable to	display and read QR codes.
	In the case of complex operated systems the integration is case by case. 
	 
	Communication between the merchant and the payer
	State of the art smartphones are capable of communicating by any of the following means:	
		NFC
		QR code
		Pickup code
		E-mail
		Web browser
		SMS*
	 	* SMS is assumend only as backup in case of unavailability of the other options.	For more information